Performance analysis
Test and refine
When your film has been launched, the next step is work out how well it's performing, how well it's serving your strategic aims. Analysis of what’s working, and, just as important, what needs to be changed, is crucial.
We can set up the measurement of key metrics such as views, watch time and engagement, alongside wider analytics tools such as YouTube Analytics and Google Analystics to draw wider conclusions.
We can also use A/B testing to experiment with different video formats, titles, descriptions and promotion strategies to optimise results.
The start of this process is typically our initial strategic marketing audit and masterplan where our digital marketing specialist partner team dig deep into your business and it's values, aims and current profile and come up a with a media masterplan into which the video / podcast etc projects will sit.
“Hamish, Penny and the crew at Beeston Media produced an amazing series of digital films that brought our research findings to life and helped disseminate key messages to a wide audience beyond academia.”
“I'm glad to report that the videos have garnered close to 3 million views and it's testament to the high quality, well thought out video production at Beeston Media. I've recommended to many of our business affiliates and partners - there's simply no-one else who's better.”
“We needed the video outputs to be very different to what we have had before and Penny's impressive creative direction, coupled alongside Hazard0ne's bold designs, really made our videos stand out. A big thanks to the whole Beeston team for pulling off what seemed like an impossible project!”
“The videos and images are exactly what we were hoping to achieve, perfect for use across our marketing channels, at industry exhibitions and by our staff.”