Six tips for Events Films

Six tips for Events Films

1. Plan early. Discuss your requirements with the video team to maximise potential and smooth out logistics and technical requirements. Good planning means your video crew can be more self-sufficient on the day, leaving you time to concentrate on attendees.

2. Think audience. Who are you trying to engage, persuade, promote or satisfy? A general audience for public engagement, decision makers for future funding, buyers or recruitment targets? The answer will help your video team deliver effective messaging.

3. Think format. Do you need to cover key speeches in full or do you just need edited highlights? Do you need to cover panel debates, or only show soundbites? What platform are you planning to host your films on? Do you need landscape, portrait or square versions?

4. Budget. We can quickly offer guide costs at different service levels, once we’ve understood your goals. Consider what value video offers beyond the event, such as raising your profile, providing social media assets and influencing new audiences, before choosing an option.

5. Production level. Make sure you view examples of what a company offers. There’s a big difference between an AV provider with a fixed camera and video production agencies with high level editorial experience and the ability to bring out the best in your contributors. Horses for courses!

6. Seek permission. GDPR is hotting up in the video world, and nobody wants a film where multiple faces have to be blurred. Talk to us about best practice in this area, including consent forms for contributors.

Events really do offer so many options for video deliverables that work hard for you, so please do get in touch to discuss what would work best for your team.