Beyond the Final Cut

The primary goal of any filming day is the final polished video. But the true story of innovation, teamwork, and expertise often lies in what happens between the takes. This is the power of a well-executed Behind-the-Scenes (BTS) strategy.

BTS content delivers three key advantages:

- It showcases your people. BTS content captures the personalities and passion behind your brand. It’s about trust, collaboration, and the shared goal of creating something great.

- It builds audience trust by offering a transparent look at your process, showcasing the technical skill and planning involved.

- It fuels your marketing. A single filming day can provide a treasure trove of authentic photos and video clips to keep your social media channels buzzing for weeks.

Case study in action: Our recent shoot with Hot Robotics and the University of Bristol for their Cerberus robot project is a perfect example.

The accompanying BTS film (shared below) goes far beyond a simple "making-of." It captures the reality of a complex shoot: setting up the master interview 'studio', coordinating drone on drone aerial sequences, fun with smoke pellets and, of course, the obligatory trip to Greggs! All the while maintaining a fantastic team dynamic.

This footage becomes an invaluable asset, demonstrating both technical capability and a strong collaborative culture.