Research project promo
The lead piece of a series of films made to publicise the CAP trial, a major study into the effectiveness of PSA testing in reducing deaths from prostate cancer.
As often in such medical videos, the challenge was to work with the academics to condense their extensive and complex findings into a short, clear film with an easily understandable message. It's a good example of where our extensive editorial expertise comes into play.
Along with this film, we also produced a further 6x videos to provide wider context / analysis of the trial's findings. These were much simpler (and cheaper) being mainly talking heads and discussion pieces, some filmed via Skype captured via video screen recording. These Skype films are not as high quality in terms of picture resolution / sound as 'proper' films but do allow opinions to be captured from experts around the globe at very little cost.